In a market world-renowned for its healthcare, making a compelling case for a new Beth Israel Deaconess partnership required a fresh approach. In-depth interviews with hospital administrators, current patients and prospects yielded a breakthrough concept: Synchronized Care.

More than close to home, clearer than a mere connection, Synchronized Care is about doctors working in unison to improve patient outcomes.

More than just “big city care closer to home,” our campaign focused on the emotional benefits of familiar resources with expanded capabilities.

A marketing mix deploying TV, radio, outdoor and boosted by online advertising not only drove awareness but extended Signature’s reach beyond its historical service area footprint.

The debut of the first TV spot at a meeting of the top administrative and medical personnel garnered a standing ovation.

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