For generations the Fenway neighborhood has been perceptually dominated by its eponymous ballpark. Yet the Fenway is also home to world-renowned art museums, destination shopping, unrivaled nightlife and Frederick Law Olmsted’s Emerald Necklace. With major revitalization efforts underway it was beyond time to recalibrate perceptions.
We introduced this new vision of the neighborhood with a website featuring an interactive map where prospects could explore nearby dining, entertainment and cultural highlights.
Truly, there is no urban amenity which the Fenway does not offer. Our brochure for the Trilogy Apartments complex exemplified this fact by literally showing how living there put you at the center of it all.
Targeting commuters and current city residents, our out-of-home campaign featured subway station posters showcasing all the incredible lifestyle perks just outside your door, including great baseball.
The ongoing evolution of the iconic neighborhood included a new brand identity and the sales collateral needed to realize its vision.
Website; Online Video
A new, neighborhood-wide website featuring over 30 mini-videos championed the wide-ranging residential, commercial and retailing opportunities awaiting early adopters.
Love that Dirty Water, yes. But there’s lots to be said for great new places to live (Trilogy Apartments; 1330 Boylston), shop (Target) and chill with nature. And, of course, watch a ballgame.