With big-bank dissatisfaction on the rise Enterprise seized an opportunity to expand its retail side by launching a rewards program. Long known for its commercial capabilities we concluded the bank’s name was a natural asset for positioning its exciting new offerings.

Articulating the benefits of “I am my own enterprise” became the driving strategy behind the new campaign, making the bank’s legacy commercial history relevant to a new consumer audience.

Leading with radio, we brought “home” the everyday challenges of managing household finances and the rewards to be gained by switching to Enterprise.

We deployed a hyper-localized media strategy mapped against their branch network trading area. Given the difficulty in getting consumers to switch banks, we utilized a deep saturation mix of radio, outdoor and opportunistic point-of-sale.

The program drove record level new account openings of 35% over the previous year.

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